Toys. 100 Years of All-American Toy Ads

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Take a stroll down the aisles of America’s toy store. Bolstered by a booming consumer culture, the 20th century saw U.S. toys become a commodity that would enthrall children for generations. This comprehensive catalogue gathers 100 years of ads selling all-time favorites and forgotten fads—everything from science kits, frilly dolls, and baseball mitts to decoder rings, air rifles, and video games.

Hardcover, 7.7 x 10 in., 4.99 lb, 528 pages

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